Get found on Google and in AI answers
Search is changing. People still use Google, but they also ask ChatGPT, Perplexity, Gemini and Google's AI Overviews. Learn how to be visible in both, and how to run content, social and paid campaigns that bring real leads, taught by marketers who do this for clients.
SEO, AEO and GEO: what is the difference?
SEO (search engine optimisation) is making pages easy for search engines to find, understand and rank: good content, technical health, links and user experience. AEO (answer engine optimisation) is structuring content so it can be pulled directly into answers: featured snippets, voice assistants and "People also ask" boxes. Clear questions, concise answers and structured data matter here. GEO (generative engine optimisation) is about being cited and recommended by AI assistants that generate answers. It rewards clear, trustworthy, well-structured information, real expertise, consistent facts about your brand across the web, and content AI systems can easily read.
The three overlap heavily. A site that is genuinely useful, technically clean and clearly structured does well in all of them. This course teaches all three together, because that is how modern search works.
Course roadmap
Marketing foundations
Audiences, offers, funnels and how customers decide.
Technical SEO
Crawling, indexing, site speed, Core Web Vitals, sitemaps and schema markup.
Keyword and intent research
Finding what people search and ask, including in AI tools.
Content that ranks and gets cited
Topic clusters, answer-first writing, E-E-A-T and avoiding cannibalisation.
AEO and GEO
Structured data, FAQs, llms.txt, brand mentions and measuring AI visibility.
Local SEO
Google Business Profile and local search for service businesses.
Social media marketing
Content planning, short video, community and organic growth.
Paid ads
Google Ads and Meta Ads: targeting, creatives, budgets and measuring return.
Analytics
Google Analytics 4, Search Console, conversion tracking and reporting.
AI in marketing
Using AI for research, drafts and creatives without producing generic content.
Portfolio work
SEO audit
A full technical and content audit of a real website, with a prioritised fix list.
Content cluster
A planned and published cluster of articles with internal links and schema.
Ad campaign
A small, real Meta or Google campaign with a results report.
Analytics dashboard
Tracking set up from scratch and reported in a clear dashboard.
Digital marketing questions
Is SEO still worth learning with AI search?
Yes. AI assistants still rely heavily on web pages, and many draw on search indexes. The fundamentals of SEO carry straight into AEO and GEO.
Can I get clients after this course?
Many students start with local businesses or freelancing platforms. Combine this with our freelancing course for client-finding and pricing.
Do I need a website to practise on?
We help you set one up, or you can work on a family or local business site with permission.
Related courses and guides
Book a free digital marketing demo
Tell us who the classes are for and what you want to learn. A real person from our admissions team replies on WhatsApp, usually within a few hours, and books your free demo.
- Free first session, no card needed
- Skills check and a written learning plan
- Matched with a specialist tutor within 24 hours
- Prefer to talk? Message us on WhatsApp